Boots secures its Wellbeing Essay -- essays research papers

Boots secures its WellbeingThe Wellbeing Web site, launched by Boots and Granada, had to establish systems to reveal and screen out online fraudsters without inconveniencing its genuine customers. Susan Amos reports When chemist Boots and leisure giant Granada launched Wellbeing.com, a Web site that sells goods ranging from toothbrushes to exercise bikes, they realised that like all major online shopping ventures it faced a signifi gitt threat from fraudsters. They wanted to attain it open for genuine consumers to buy, while keeping fraudsters at bay those who design computer-generated credit pecker tallys to buy goods, and do not make for them. When an order is placed on Wellbeing.com, its bank, Barclays merchandiser Services, checks that the credit card number is genuine, that the card is not stolen and that there are funds available. However, this system provides little safeguard against a number being used fraudulently if the card has not been stolen. To add further ch ecks, Wellbeing turned to Texas-based ClearCommerces Enterprise Merchant Engine an integrated fraud management system. Kevin Figgitt, third party trading operations manager at Wellbeing, says Enterprise Merchant Engine is very easy to use. You set up a number of rules. According to what the customer types in, it returns codes and you can decide what action to take for each response code, he says. The software can refer a customer to a contact eye to complete a transaction or block purchases entirely. The eng...